Ethnofuturist Research and Business Strategy

Glüh is a boutique consultancy for dynamic players in mobility influenced industries.        Glüh consists of two divisions: The Glüh Research Group conducts Immersive Ethnofuturist Research to expose business opportunities through understanding the evolving needs and behaviours of mobile people worldwide. The Glüh Consulting Group develops business strategies that enable our clients to profit from these insights into emerging markets and consumer cultures. 

Glüh delivers new levels of consumer understanding and business value through Ethnofuturism. Glüh's unique practice of Ethnofuturism integrates cultural ethnography and business strategy. Matched with experience and deep knowledge of mobile industries, our work goes beyond traditional research and strategy consulting in the mobile space.  

Glüh's Ethnofuturist research and strategy consulting services provide business value in 5 mission critical areas:

• Emerging Mobile Consumer Segments

• Product & Service Development in Mobile Industries

• Strategic Partnerships and Channel Development

• Mobile Branding

• Internal Organization

Glüh delivers this value through:

• Syndicated Immersive Ethnofuturist Reports

• Proprietary Market Research

• Strategy Consulting

• Ethnofuturist Workshops

• Ongoing Dialogue

Learn more and browse through our site.

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Mobile contact:
USA       +1 646 662 2588
Germany +49 173 355 7048