Our approach is unique but grounded in science.  Glüh's Ethnofuturism practice is based on ethnography, the understanding and communication of a culture’s challenges, needs, desires, choices and motivations by actually living amongst inhabitants of a community and sharing their fundamental living situation, language, culture and perspective. Ethnofuturism is this cultural ethnography matched with strong strategy skills, experienced intuition and critical thinking to make sense of cultural findings. It goes beyond traditional quantitative research and focus groups that do not represent real life situations.

To produce meaningful consumer insights and reports, Glüh Ethnofuturists travel to various target cities around the globe, immersing themselves for a two month period in each. These cities are typically bohemian lifestyle centers, experiencing interesting technological developments, especially with respect to mobile communications and living.

To create a maximum of insights and outputs, Glüh Ethnofuturists use a proprietary three phase approach to understand mobile consumers and workers: 

For an example of the Glüh approach in action learn about our Syndicated Research Group and inquire for the free sample of our Sydney Immersive Ethnofuturist Report.

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