|
Attract the new Mobile Consumer with brands that fit their mobile lifestyle, with products that fulfill their emerging needs in an increasingly mobile world, and make both your brand and products more easily and intelligently available to the consumer. Glüh's experience in mobile consumer markets around the globe helps you to achieve a superior position in consumer awareness and propells you ahead of your competition. |
Project3: Cross Industry Synergies for Product & Service Roadmap Mobile
phone users are not only mobile phone users. They are car drivers, movie
makers, healthcare patients, and more. Glüh understands the “whole
consumer”. Emerging mobile user and worker behaviours
are creating new categories of products and services achievable through
partnership. Glüh provides clients with synergistic cross-industry
opportunity identification and analysis, supplementing your traditional
Product & Service Roadmap with cross-industry market concepts and consumer
justification. Inquire about a Cross Industry Synergy Project.
Project4: Mobile Branding Mobile
services are as much a lifestyle issue as a communication issue. Consumers
have an emotional relationship with their mobile devices and services, and the
brands that define them. It is critical that these brands fit emerging user
preferences to deliver loyalty to mobile products
and services. Glüh offers mobile branding assessment and creation of new
brands in alignment with user preferences in specific segments and benchmarks
from related markets and cultures globally. Additionally, Glüh exposes
opportunities for brand expansion into other industries to raise brand
awareness and build customer loyalty. Inquire about a Mobile Branding Project.
Project5: New Distribution Channels for Mobile Services Mobile
consumer needs and behaviours
are adapting to a new state of mobility, with buying situations changing as
well. The traditional places people purchase their mobile products and
services are losing prominence as new kinds of locations are morphing into
being, such as work cafés, or emerging from other industry channels, such as
petrol stations. Glüh identifies effective distribution channels using
consumer behaviour
patterns, creating easier ways of consumption and competitive differentiation. Inquire about a New Channel Project.
|
