Hypothesis: Professional Nomads

Highly mobile people in the workforce, so-called Nomadic Professionals, will become an important market force.



The evolving mobile workplace: “Your Café or mine?”

Distributed working is fairly common place to us in our technically connected, service-centric, global economy.  What may be new is the growing number of independent consultants and self-employed working how, where and when they want to.  Perhaps a few years back the social importance of the physical workplace was greater, and workers were afraid they would miss out on the gossip, action or promotions if they were not in the office.  Today corporate and independent workers alike are growing ever more comfortable with the idea of being on the road, or working from home, if not require it.  Tomorrow’s non-traditional work-spheres will be the standard as opposed to the corporate office, whether it be on a sofa at Starbucks in San Francisco or at “Sushi and Soul” workcafé in London. 

The solutions for an efficient and effective workforce go beyond technological advancement for communication.  New modes of mobile work operation and organization are a challenge for every worker and industry. Companies will have to build seemless, lasting relationships with individual customers globally as well as support internal organizations that enable their own evolving mobile workers.

 

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