Glüh Objectives

Glüh believes the social acceptance and integration of mobile technologies is leading to an economic shift from a static Service Economy to a global Mobile Economy. We believe it is critical for companies to understand the emerging behaviours of mobile consumers and business people in this Mobile Economy. Glüh Ethnofuturists see themself as global consumer messengers and strategic business advocates, whose purpose it is to unveil and translate consumer wishes into concrete, profitable near future opportunities in the mobile space.  

Glüh demystifies Emerging Mobile Consumer Segments

• Track consumer, market and social developments in the early stages
• Extract and interpret human, anthropolical insights with respect to social trends
• Profit from understanding future consumer segments with crucial business impact
• Use consumer insights as guidance for investments in product and service innovation

Glüh supports Product & Service Development in Mobile Industries

• Compliment market intelligence efforts with first hand ethnofuturist experience
• Profit from cross-industry and cross-cultural learnings
• Include emerging user preferences and behaviours into product roadmap planning
• Anticipate mobility-influenced market threats and opportunities with time to act

Glüh initiates Strategic Partnerships and new Distribution Channels

• Conceptualize unusual partnerships for new categories of products and services across industries to minimize risk
• Identify new means of and locations for distribution of products and services

Glüh builds Brands for the Mobile Space

• Learn from successful branding examples in other markets
• Respond to emerging brand preferences of your users
• Create brands with higher awareness and customer loyalty
• Extend brands across product categories and industries

Glüh supplements the Internal Organisation

• Learn from unbiased opinions representing global consumers and communities
• Integrate the consumer's voice into the organisation
• Raise potential organisational issues in responding to social trends

See our offerings for syndicated research and consulting projects to learn how we live up to these objectives.

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