Glüh Syndicated Research

Knowing what is driving consumer behaviour is powerful in daily decision-making. Knowing how to translate these consumer insights to improve your market position is an art. We at Glüh provide distinctive consumer research that reveals such insights and important emerging market opportunities. Traditional qualitative and quantitative research, such as focus groups and demographic analyses are interesting instruments, but they cannot provide the same depth of understanding of today's users' consumption behaviour.

To this end, we focus on five interdependent market factors worthy of investigation to create a comprehensive picture of user behaviours and related business opportunities in the emerging Mobile Economy:

• Location: Morphing places where people live, work, play and buy
• Time Allocation: The availability, duration and use of time segments
• Mobile Conversation:  Communication style between individuals within communities
• Technology Tools: Mobile devices and other enabling technologies
• Industry Intersects: Mobile developments in other industry sectors

Key deliverables of Glüh Syndicated Research:

A yearly subscription to the Glüh syndicated research service includes four Glüh Immersive Ethnofuturist (IEF) Reports distributed quarterly.  In addition the subscription includes one half day executive or customer briefing per year, excluding travel costs related to this event.

By subscribing to our research program you will get insights and support to develop:

• Emerging market segmentation & definition
• User requirements for products & services
• Effective marketing messages & branding
• Pricing and promotion concepts
• Cross industry synergies
• Evolving channel opportunities
• Customer retention & churn minimization
• User data throughput maximization

Glüh will conduct Ethnofuturist research in a variety of countries during 2004 and 2005.
A sample of the Glüh IEF Report on Sydney, Australia, is available for free upon request. Please email us.

To discuss terms and conditions for this service please contact Dominik von Jan by phone or email: dominik@glueh.net.

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