Current Glüh Thinking & Hypotheses

Glüh discovers social trends and market shaping developments in consumer behaviour globally. Some of the trends will dramatically change the marketplace and business world of tomorrow. We use our hypotheses as food for thought, to change thinking perspectives, spice up discussions, and explore new opportunity spaces. 

The following hypotheses were inspired by and developed in Sydney/ Australia, Barcelona/ Spain, San Francisco/ USA, and Munich/ Germany. Read them, question them, envision them. And tell us what you think of them.

Highly mobile people in the workforce, so-called Nomadic Professionals, will become an important market force.

• Nomadic professionals will define their living and working situations based on desired experiences in a global context, related to their "tribes" as opposed to families based on geography and biology » More

Contribution culture will succeed consumption culture.

• People will move from a consumption culture to a contribution culture, shifting attitudes away from acceptance of what is towards creation of what should be
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Negative Space Time becomes a highly valued private treasure.

• People will have more and independently shorter units of Negative Space Time, the moments of time between planned time, on which they place high value as fuel for their standard time activities » More

People become their own primary health care provider.

• People will seek pre- and instant detection of illnesses to react quickly, and use alternative health prevention and treatment methods to live longer and better 
  » More

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